Snowball Effect

Toasting success

We brought Aardman Animation together with Kingsmill to celebrate the release of their new Wallace & Gromit film "A Matter of Loaf and Death".

Working closely with Kingsmill and their agency we helped deliver Christmas and Easter promotions across 90+ million packs. Kingsmill developed bespoke press ads, POS and a micro-site to support the campaign.

Comments: Michael Harris Marketing Controller at Allied Bakeries "We are delighted with the Wallace & Gromit on pack promotion… provides strong family appeal with underlying practicality."

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