Snowball Effect

Sharing moments for mums

To celebrate the launch of new pre-school show Timmy Time on CeeBbies we teamed him up with Fairy Non-bio to give away free collectable books written uniquely for this campaign.

Supported with TV ads, Press, online games and interaction and bespoke retailer campaigns in Tesco, Asda and Morrisons the campaign reached 20 million homes and was a huge success for both partes meetng all their sales and awareness targets

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