Snowball Effect

Leading the Flock

We teamed up with Bradford & Bingley who wanted to reach out to families and encourage them to start actively saving for their families future.

Shaun the Sheep was the perfect draw - not only did he appear on all branch windows and family literature, he also fronted family fundraising events at local branches which saw passing families flocking in to take part and win prizes whilst raising money for Wallace & Gromits Children's Foundation.

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