Snowball Effect

We've raised the woof!

We engaged retail giants Pets at Home in a sales driving partnership with Paramount Pictures movie release ‘Hotel for Dogs’. Customers spending £30 in store were able to claim exclusive screening tickets to see the film prior to release.

Advertised in-store via posters and tent cards and on a bespoke website, the promotion reached a core target audience for the film and encouraged increased spend at Pets at Home.

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